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OYO酒店亮相中国品牌建设论坛 揽获最佳新锐品牌和首席品牌官两项大奖

时间:2019-05-29 16:49:43  来源:  作者:

南宁炒股配资5YUE28RI,YOURENMINRIBAOSHEZHUGUANZHUBANDE《GUOJIJINRONGBAO》ZHONGGUOPINPAIJIANSHELUNTAN2019FENGHUIZAISHANGHAIZHAOKAI。BENJIEFENGHUIYI“ZHONGGUOPINPAICHENGJIUPINPAIZHONGGUO”WEIZHUTI,HUIJULELAIZIZHENGCHANXUEYANGEJIE400YUREN,GEJIEJINGYINGWEIRAOGAIGEKAIFANG40NIANLAIZHONGGUOPINPAIDEFAZHANLICHENG,GONGSHANGPINPAIJIANSHELIANGCE,GONGHUIPINPAIFAZHANYUANJING。

南宁炒股配资ZHONGGUOXINXINGJIUDIANDELINGCHUANGZHE——OYOJIUDIANLIANGXIANGZHONGGUOPINPAILUNTAN,YUYULAIQICHE、ZHAOGANGWANG、WEIMAQICHE、YANGGUANGCHENGDENGZHIMINGQIYEYIQIRONGHUO“ZUIJIAXINRUIPINPAI”。OYOJIUDIANHEHUOREN、SHOUXIYUNYINGGUANSHIZHENKANGTONGSHIRONGHUO“SHOUXIPINPAIGUAN”CHENGHAO。

ZAIJINGJIQUANQIUHUASHENRUFAZHANDEJINTIAN,SHICHANGJINGZHENGYUELAIYUEJIZHONGDITIXIANWEIPINPAIJINGZHENG,QUANQIUMAIRUPINPAIJINGJISHIDAI,PINPAIDEJIAZHIYUJIATUXIAN。2017NIAN4YUE,GUOWUYUANJIANGMEINIAN5YUE10RIQUELIWEI“ZHONGGUOPINPAIRI”,ZHEISHIDIYIGEYOUGUOJIACENGMIANQUELIDEPINPAIJIERI。JINNIANSHI“ZHONGGUOPINPAIRI”DANSHENGDEDISANGENIANTOU,RUHEZHUTUIZHONGGUOPINPAIWEIXIAOFEIZHECHUANGZAOGENGDUODEMEIHAOSHENGHUO、RUHERANGZHONGGUOPINPAIYUELAIYUEDUODIRANGSHIJIEGONGXIANG……ZHEIXIEWENTIDUIQIYEERYANSHIZERENHEYIWU,YESHIJIYUHETIAOZHAN。

OYOJIUDIANSHIJIUDIANXINGYEDEXINRUIPINPAI。OYOJIUDIANYU2017NIAN11YUECHENGLI,CHUANGZAOLELINGJIUDIANYEJIEZHUMUDE“OYOSUDU”,YONGLEBUDAOYINIANBANSHIJIAN,CHENGWEILEZHONGGUOJIUDIANYEDEXINJUTOU。JIEZHI2019NIAN4YUEDI,OYOJIUDIANYIJINGJINZHUQUANGUO320GECHENGSHI,YUNYINGJIN10000JIAJIUDIANHE45WANJIANKEFANG。CONGGUIMOSHANGLAIKAN,OYOJIUDIANYIJINGCHENGWEIZHONGGUOZUIDADEDANPINPAIJIUDIAN、DIERDADEJIUDIANGUANLIJITUANYIJIQUANQIUDILIUDADEJIUDIANGUANLIJITUAN。

OYOJIUDIANWEIHENENGZAIRUCIDUANDESHIJIANLIXUNSUCHENGWEIXINGYELINGXIANPINPAI?OYOJIUDIANHEHUOREN、SHOUXIYUNYINGGUANSHIZHENKANGZAIYUANZHUODUIHUAHUANJIEFENXIANGLETADEPINPAILINIANHEYUNYINGJINGYAN。

 

品牌要解决真正的需求

LVLIXIANSHI,SHIZHENKANGWEIOYOJIUDIANHEHUORENJIANCOO(SHOUXIYUNYINGGUAN),FUZEOYOJIUDIANDEZONGBUYUNYINGJIQUYUGUANLIGONGZUO。ZAIJIARUOYOJIUDIANQIAN,SHIZHENKANGZAIZAOZHIYEJUTOU APP JITUANDANRENQUANQIUXIAOFEIPINZONGCAIJIAN CEO。CIQIAN,TAHAIFENBIEZAIHONGNIUYUFAGUOYAGAOJITUANZHUDAORICHANGYUNYINGGONGZUO。SHIZHENKANGZHIYESHENGYACONGBAISHIQIBU,QIANHOUGONGZHIBAISHI20YUNIAN,DANRENGUOBAISHI(ZHONGGUO)TOUZIYOUXIANGONGSIZONGCAIJIBAISHIDAZHONGHUAQUYINLIAOYEWUFUZONGCAIJIAN COO DENGDUOGEGAOJIGUANLIZHIWEI。ZHICHANG30NIAN,SHIZHENKANGZAIQIYEYUNYING、SUNYIGUANLI、ZHANLVEGUIHUAJIYEWUTUOZHANDENGFANGMIANJUNBIAOXIANCHUGUOJIQIANGDEZHUANYEDUHEZHANGKONGLI。

南宁炒股配资SHIZHENKANGRENWEI,PINPAIJIANSHEXUYAOJIEJUEXINGYEHEYONGHUDEZHENZHENGXUQIU。ZUOWEIZHONGGUOXINXINGJIUDIANDELINGCHUANGZHE,OYOJIUDIANDEPINPAIDINGWEISHI“HUAGENGSHAO ZHUGENGHAO”,MIAOZHUNXIAOFEIZHESHANGWUCHUXINGHELVXINGDENGHEXINXUQIU,TIGONGGAOXINGJIABIDEPINZHISHENGHUOLVJUKONGJIAN。

 

南宁炒股配资OYOJIUDIANJIEJUELEJIUDIANXINGYEZHONGGONGJIDUANHEXUQIUDUANDESHUANGZHONGTONGDIAN。SHOUXIAN,OYOJIUDIANJIEJUEZHONGGUODANTIJIUDIANDEXUQIU,DUIGUONEISUIPIANHUADEDANTIJIUDIANJINXINGZHENGHE,JIEJUELEQIPINPAI、CHENGBEN、RENCAI、QUDAODENGZIYUANSHOUXIANDEKUNJING,CHENGWEIRUOSHIDANTIJIUDIANYEZHUDEXINCHULU。

CONGGUIMOLAIKAN,ZHONGGUODANTIJIUDIANYOUYIWANYIDESHICHANGGUIMO,ZHONGGUOYOUPINPAIDEJIUDIANZAIZHENGGESHICHANGZHONGZHIZHAN10%,ERZHEIYIBILIMEIGUOSHI80%,OUZHOUDEBILISHI60%。ZHONGGUOFEIPINPAIHUADEZHONGXIAOXINGDANTIJIUDIAN,ZHANJULEXINGYE90%DECUNLIANGGONGJI,YULIANSUOJIUDIANJITUANYONGYOUQIANGSHIPINPAI、GUANLIJISHU、RENCAIKU、ZHISHIKU、XIAOSHOUQUDAODENGXIANGBI,DANTIJIUDIANWANGWANGPINPAILIJIAORUO。

南宁炒股配资QICI,PINPAIHAIYAOZHAODAOYONGHUDEXUQIUSUOZAI。ZAIXIAOFEISHENGJIDEDASHIDAI,XIAOFEIZHEBUJINJINZHISHIJIEJUE“HUOZHE”DEWENTI,GENGPIANAIYURUHE“SHENGHUO”。ZAIRUJINZHEIGEJIUDIANBUZAISHIDANCHUNMAIKEFANGDESHIDAI,XIAOFEIZHEYUELAIYUEZHUZHONGGENGGAODEJINGSHENXUQIU,ZHUIQIUYIZHONGDUYIWUERDETIYAN。OYOJIUDIANZAIBAOZHENGJUYOUSHUIZHUNDEFUWUZHIWAI,TIGONGDUOYANGHUA、GEXINGHUADELVJUKONGJIAN,TONGSHIWEIKERENDAILAIGENGDONGZIJIDEWENHUATIYAN。

南宁炒股配资SHIZHENKANGTEBIEZHICHU,JIBIANSHISANSIWUXIANCHENGSHIDEXIAOFEIZHE,JIUDIANPINPAIYEYINGGAIQUJIEJUETAMENDUIYUPINZHIHUAXIAOFEIDETISHENG。OYOJIUDIANZUODEQISHISHIXIACHENSHICHANGDEXIAOFEISHENGJI,TONGGUOPINPAIHUADELIANSUO,ZHONGXINJIHUOCUNLIANGSHICHANG,TONGGUOKUAISUDEGUIMOHUAXIAOYINGLAISHULIPINPAI,BINGTONGGUOPINPAI、JISHUHEYUNYINGFUNENG,QIANGHUAPINPAIDERENZHIDU,TISHENGXIAOFEITIYAN。

 

如何建立品牌认知

ZHENGRURENMINRIBAOSHEFUZONGBIANJIFANGJIANGSHANZAILUNTANYANJIANGZHONGSUOYAN,PINPAIJIUSHICHANPINSHENGMING,PINPAIJIUSHIJINGSHENRENTONG,PINPAIJIUSHIXIAOFEIDAOXIANG,PINPAIJIUSHIDINGJIAQUANLI,PINPAIJIUSHIZONGHESHILI。

ZHONGGUOYOU100DUOWANJIAFEIPINPAIHUADEZHONGXIAODANTIJIUDIAN,OYOJIUDIANTONGGUOLIANSUOHUAJIANLITONGYIDEPINPAI,TONGGUOSHUCHUYEWUBIAOZHUNHEJINGXIHUAYUNYING,ZHONGSUYOUPINZHIDEJIUDIANRUZHUTIYAN。

SHIZHENKANGZHICHU,OYOJIUDIANZHISUOYINENGZAIRUCIDUANDESHIJIANNEIDADAORUJINDEGUIMO,BINGJIANGPINPAIDAZAOCHENGGONG,ZHUYAOSHIYINWEILIANGFANGMIANYINSU,YISHIKUAISUGUIMOHUA,TONGGUOZIJIN、JISHUHERENCAIDENGZIYUAN,OYOJIUDIANXUNSUJIANLILEXINGYEGUIMO;ERSHIDUIPINPAIDEGAODUZHONGSHI,YILIANSUOHUADETONGYIPINPAI,ZHENGHESONGSANDEDANTIJIUDIAN,GAIBIANCHUANTONGYINXIANG,XUNSUTISHENGPINZHI,JIANLIYONGHUDEPINPAIRENZHI。

OYOJIUDIANGAODUZHONGSHIPINPAI,CAIQUPINPAIKAOQIANDEQIANWEIDAFA。MIAOZHUNNIANQINGXIAOFEIQUNTI,OYOJIUDIANZAIPINPAIYINGXIAOSHANG,BAZIJIDAZAOCHENGYIJIAYOU“NEIRONG”DEXINXINGJIUDIANPINPAI, TANSUOXINQIYOUQUDEYINGXIAOFANGSHI,XUNZHAOYUNIANQINGQUNTIGONGTONGDEWENHUAFANGSHI,SHIXIANPINPAINEIHEYUYONGHUQINGGANDEGONGZHEN。BIRU,SHENZHENWANGHONGSHOUHUIQIANGDESHUAPING、YINLINGCHENGSHIDAKARECHAODEOYO“CHENGSHIFAXIANJIHUA”、YUWANGYIDONGJIANHEARYOUXIYOUMENGLIANHEDAZAODEOYOYOUMENGARZHUTIJIUDIAN,DOUSHOUDAOLENIANQINGQUNTIDEREAI,YEZHUJIANJILEIQILEZIJIDEPINPAIKOUBEIHEFENSIZHONGCHENGDU。

TONGSHI,JIEHEOYOJIUDIANSHENGENGDEERSANSIWUXIANCHENGSHIDEXIACHENSHICHANG,TONGGUOGEZHONGFANGSHIJIANGPINPAIXIACHEN。2019NIANCHUNJIEQIANXI,OYOJIUDIANDAZAO“OYOJIUDIAN”GAOTIEGUANMINGLIECHE,TOUFANGHUSHENXIAN、HUHANRONGXIAN、WUGUANGSHENXIANDENGDUOTIAOXIANLU,JIANGOYOJIUDIANPINPAILINIANCHUANDIJIYIWANGAOTIELVKE,ZHULIOYOJIUDIANSHICHANGXIACHEN,SHENGENGERSANSIWULIUXIANCHENGSHI。

南宁炒股配资SHIZHENKANGZONGJIEBIAOSHI:“OYODECHUANGXINMOSHI,SHIYIGEDIANFUXINGYEDEMOSHI,BAWOLEDANGQIANXIACHENSHICHANGDEXUQIU,BINGQIEZHONGXINJIHUOLEJUDADEDANTIJIUDIANCUNLIANGSHICHANG。SHICHANGJUDA,JUEDINGLEOYOJIUDIANKEYIXUNSUPAOCHUGUIMOXIAOYING。XUQIUJUDA,JUEDINGOYOJIUDIANKEYITONGGUOPINPAI、GAIZAO、YUNYINGDENGSHOUDUANTIGAOXIAOFEITIYAN,ZAIXIAOFEIZHEXINMUZHONGJIANLIPINPAIRENZHI。”

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