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木鸟短租2019上半年数据报告:年轻女性用户偏爱网红民宿

时间:2019-08-15 10:15:31  来源:  作者:

南宁炒股配资  XIAOFEISHENGJIDASHISUOQU,LVYOUSHICHANGXIAOFEIQUYURICHANGHUA,LVYOUDANWANGJIJIEXIANDANHUA。BUTONGYUJIUDIANBIAOZHUNHUAZHUSU,FEIBIAOZHUN、GEXINGHUADEMINSUZHENGZAICHENGWEIGENGDUOYONGHUDEZHUSUXINXUANZE,MINSUSHICHANGFAZHANRUHUORUTU。

南宁炒股配资  8YUE15RI,MUNIAODUANZUFABU2019NIANSHANGBANNIANMINSUFAZHANSHUJUBAOGAO。BAOGAOXIANSHI,JIEZHIDAO6YUEDI,MUNIAODUANZUPINGTAIFANGYUANSHULIANGTUPO 90WANTAO,FUGAIHAINEIWAI500DUOGEGUOJIAHEDIQU。

  民宿订单集中在一二线城市 三四线城市直线上涨

南宁炒股配资  DAZHUSUSHICHANGMINSUSHULIANGHEQUYUFANWEIDEBIANHUA,ANSHIZHEYONGHUDUIMINSUDEXUQIUBUDUANZENGDA。

  BAOGAOXIANSHI,MUNIAODUANZUSHANGBANNIANDINGDANZONGLIANGJIAOQUNIANTONGQIZENGZHANG325%。QIZHONGLVYOULEICHENGSHIDINGDANSHULIANGZENGZHANGWENDING,BEIJING、SHANGHAI、CHENGDOU、ZHONGQING、HANGZHOUZHANJUMUNIAODUANZUDINGDANZONGLIANGQIANWU,CHENGWEISHANGBANNIANDUREMENLVXINGDI。YIERXIANCHENGSHIYONGHUDUIMINSUJIESHOUDUGAO,MINSUFAZHANXIANGDUICHENGSHU,SHANGBANNIANDINGDANZENGZHANGZUIKUAIDESHILIPAICHENGSHIMINGDANZHONG,CHENGDOU、SHAMEN、XIAN、HANGZHOU、GUANGZHOUBANGSHANGYOUMING。

  SUIZHEXIAOFEISHENGJIJIASU,MINSUSHICHANGZHUBUXIACHEN,SANSIXIANCHENGSHIMINSUYUDINGLIANGZAI2019SHANGBANNIANBIAOXIANLIANGYAN,ZHOUSHAN、JIAXING、LIANYUNGANG、LANGFANG、WEIFANGDENGXIAOZHONGCHENGSHIDEMINSUYUDINGLIANGJIAOQUNIANTONGQIZENGZHANG680%YISHANG,CHENGWEIDINGDANHEIMACHENGSHI,TONGSHI,SANSIXIANCHENGSHIMINSUFANGYUANSHULIANGCHENGXIANZHIXIANSHANGZHANGQUSHI。

  年轻女性用户偏爱网红民宿 住宿目的多元化

  MINSUDEPUJI,DAILAILEMINSULEIBIEDEYANSHENG,SHICHANGSHANGXIANYOUTESEMINSULEIXINGBAOKUOSIHEYUAN、YAODONG、MUWU、CHUANWU、YOULUN,WANGHONGMINSUZHEIGEXINPINLEIDUSHUYIZHI。MUNIAODUANZUSHANGBANNIANSHUJUXIANSHI,YIHAIYANGQIU、HUATI、TAIKONGYI、WUBIANYONGCHIDENGWANGHONGYUANSUWEIDAIBIAODEWANGHONGMINSUFANGYUANSHULIANGZENGZHANGCHAOGUO3CHENG,FUGAIFANWEICHAOGUO200GECHENGSHI。

  报告显示,平台用户性别和年龄比例均出现了变化。

南宁炒股配资  YONGHUXINGBIEFANGMIAN,NVXINGYONGHUZHANBIGAODA59%,NANXINGYONGHUZHANBIWEI41%。XINGBIEZHANBIBIANHUABEIHOU,YUPINGTAIWANGHONGMINSUYOUZHIJIEGUANXI。JULEJIE,NIANQINGNVXINGYONGHUQUNTICHENGWEIWANGHONGMINSUDEYONGDUN,YONGHUDUIWANGHONGMINSUBIAOXIANCHUPIANAIYUZHIZHE。

  CONGYONGHUNIANLINGKAN,90HOUYONGHUJUDUO,YI48%DEBILIJIHUZHANJUBANBIJIANGSHAN,80HOUYONGHUZHANBI27%,00HOUZHANBI20%,NIANQINGRENRENGRANSHIMINSUSHICHANGDEZHULIJUN。

南宁炒股配资  XINSHIDAIZHUSUXIAOFEICHANGJINGYEZAIQIAORANFASHENGBIANHUA。CHULELVYOUHECHUCHAZHUSUXUQIUWAI,JUHUIHEPAIZHAOCHENGWEIMINSUXIAOFEIDEXINWANFA,BUFENYONGHUGENGQINGXIANGYUZAIMINSULIKAIparty,SHENZHIQUWANGHONGMINSUPAIZHAODAKA。MINSUXIAOFEICHANGJINGBIANJIEZAIBUDUANTUOKUAN,YONGHUBUZAIZHIMANZUZHUDEJIANDANXUQIU,ZHUSUMUDEBIANDEYUEFADUOYUANHUA。

  个人房东占比高 用户提前预订意识增强

南宁炒股配资  2019NIANZHONGGUOGONGXIANGZHUSUFAZHANBAOGAOZHONGZHICHU,GONGXIANGZHUSUZHENGZAICHENGWEIDAZHONGCHUANGYEDEZHONGYAOXUANZE,YINDEYIPINIANQINGRENJIARUMINSUFANGDONGDECHUANGYEDAJUN。SHUJUXIANSHI,2019NIANSHANGBANNIANMUNIAODUANZUPINGTAIYONGYOU3TAOYIXIAMINSUDEFANGDONGZHANBIWEI68%,ERYONGYOU4-10TAOMINSUFANGDONGZHANBIWEI22%,10TAOYISHANGDEDAFANGDONG,ZHANBIJINWEI10%。CONGFANGDONGJINGYINGFANGYUANSHULIANGLAIKAN,YONGYOU3TAOYIXIAFANGYUANDEGERENFANGDONGZHANZHULIU,10TAOYISHANGDEFANGDONGZHIZHAN1CHENG。JINGYINGFANGYUANSHAODEFANGDONG,GENGRONGYIZAIFANGDONGFUWUHEFANGYUANPINZHISHANGZUODAOJINGXIHUAYUNYING,10TAOYISHANGDEPINPAILEIMINSUKETIGONGZHUANYEDEFUWU,YIHAOFUWUHEHAOKOUBEIDAILAICHIXUDINGDAN,XINGCHENGYIGELIANGXINGJIAOYIBIHUAN。

  ZUOWEIMUNIAODUANZUDEXINGJIFANGYUAN,2019SHANGBANNIANSIMUFANGYUANSHULIANGTONGBIZENGZHANG5.8BEI。ZHEIXIEYOUZHIFANGYUANKUAISUZENGZHANGDEBEIHOU,YUGERENFANGDONGZHANBIGAOCUNZAIGUANLIAN。BUGUANDUIFANGDONGHAISHIDUIPINGTAILAISHUO,FANGYUANPINZHIDOUSHIJUEDINGQINENGFOUZHANGJIUFAZHANDEMINGMENSUOZAI。MUNIAODUANZUSHUJUXIANSHI,DAIYOUSIMUFANGYUANBIAOQIANDEMINSU,YUDINGLVGAOYUPUTONGMINSU,KEJIANYONGHUDUISIMUFANGYUANDERENKEDUZAIBUDUANTIGAO。

南宁炒股配资  JINLIANGNIAN,MINSUSHICHANGFANGYUANPINZHIZHENGTIDEDAOZHIDETISHENG,DANBUFENYOUZHIFANGYUANYIRANYIFANGNANQIU。MUNIAODUANZU2019SHANGBANNIANMINSUYUDINGSHUJUXIANSHI,TIQIAN1-2TIANJINXINGMINSUYUDINGDEYONGHUZHANBIWEI5%,TIQIAN3-5TIANYUDINGDEYONGHUZHAN18%,YOU54%DEYONGHUHUIXUANZETIQIAN7-15TIANJINXINGMINSUYUDING,TIQIAN15TIANYISHANGYUDINGDEYONGHUZHANBI23%。

南宁炒股配资  CONGSHUJUKEYIKANCHU,YOUYIBANYISHANGDEMINSUYONGHUHUIXUANZETIQIAN1ZHOUDAOBANYUEDESHIJIANYUDINGMINSU,TIQIANBANGEYUEYISHANGYUDINGDEYONGHUZHANDAOLE23%,YONGHUTIQIANYUDINGYISHIZENGQIANG。JULEJIE,ZAIWUYIJIAQIQIJIAN,FANGYUANJINZHANG,BUFENYONGHUSHENZHIHUITIQIAN3GEYUEYUDINGXINYIDEMINSU,BIMIANYINMANFANGERCUOGUO。

  MINSUPINZHIZHUBUTISHENG,YONGHUJIESHOUDUBUDUANTIGAO,GUONEIMINSUSHICHANGZHUJIANBURUFAZHANDESHANGSHENGQI。SHICHANGGUIFANHUAFAZHAN,DUIMINSUDEPINZHIHEFUWUTICHUGENGGAOYAOQIU,PINGTAIYEYAODANGHAOBAGUANRENDEJIAOSE,GONGTONGTUIJINMINSUSHICHANGJIANKANGWENBUFAZHAN。

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